NEW YORK, N.Y. – March 20, 2026 – Cushman & Wakefield announced that it arranged a 5,000-square-foot retail lease for WeWearAustralian at 69 Mercer Street, marking the international retailer’s debut in the United States. The unique concept, which serves as a department store exclusive to Australian brands, will occupy a prime location in the heart of SoHo.
A Cushman & Wakefield team of Ian Lerner, Ed Nelson and Alan Wildes represented the tenant, WeWearAustralian, in the transaction. The landlord is PEP Real Estate.
“We are thrilled to have secured this exceptional SoHo location for WeWearAustralian's U.S. launch," said Lerner, Senior Director at Cushman & Wakefield. “This deal introduces a distinctive and innovative retail concept to one of New York City’s most dynamic shopping districts. WeWearAustralian provides a unique platform for Australian brands seeking to enter the U.S. market, and 69 Mercer Street offers an ideal setting to showcase these brands to a global audience.”
The space at 69 Mercer Street includes 2,500 square feet on the ground floor and 2,500 square feet on the lower level. The building is situated in a highly sought-after block between Spring and Broome Streets, surrounded by premier boutiques, galleries, and restaurants.
The prime SoHo property offers excellent visibility and foot traffic. It features a private key-locked elevator and is conveniently located within minutes of 11 different subway lines, including the N, R, Q, A, C, E, 4, 5, and 6 trains, providing outstanding accessibility for shoppers across the city.