Enrica Bellei Joins C&W as Cross-border Luxury International: Supporting Luxury Brands in Expanding Across Key International Markets

Enrica Bellei has joined Cushman & Wakefield Italy as Cross-Border Luxury International. Drawing on her extensive retail market expertise, she will join the Retail team led by Thomas Casolo, with responsibility for supporting leading luxury brands in their international expansion strategies through Cushman & Wakefield’s global network.

Her role will cover the entire expansion process, from defining brand growth strategies through to lease negotiations. This includes identifying priority markets, selecting the most suitable cities and retail destinations, and managing negotiations with landlords in collaboration with Cushman & Wakefield’s local teams worldwide. For brands, this means having a single point of contact in Milan for international retail projects spanning multiple countries.

Enrica brings extensive experience in luxury retail from both the landlord and brand perspectives. Since October 2021, she has been with The Mall Luxury Outlets, where she oversaw the retail operations of the Florence and Sanremo centres. Since January 2026, she has served as Retail & Leasing Manager, with responsibility for leasing activities across the entire portfolio, tenant mix strategy, brand relationships, and sales performance monitoring.

Between 2018 and 2021, she worked for Max Mara, first at the brand’s flagship store on London’s Old Bond Street and later in Trieste as Assistant Store Manager. She subsequently joined the company’s headquarters in Reggio Emilia as Retail Planner, managing budgeting and forecasting activities for the European network of directly operated stores.

Enrica holds a Bachelor’s degree in International Marketing from the University of Modena and Reggio Emilia and a Master’s degree in Trade Marketing from the University of Parma, where she completed a dissertation focused on luxury retail in the digital era.

“International expansion requires a deep understanding of both brand strategies and the unique characteristics of each market. Enrica’s appointment strengthens our ability to connect these two perspectives, translating our clients’ growth ambitions into real estate solutions that are aligned with their positioning and sustainable over the long term. Her luxury retail expertise, combined with the capabilities of our global network, will enable us to further strengthen our relationships with brands and support their international growth plans.” Thomas Casolo, Head of Retail, Cushman & Wakefield Italy“I am delighted to join Cushman & Wakefield and bring my experience to support luxury brands at such an important stage of their international development. Working closely with teams across different countries will provide a valuable opportunity to help clients build retail networks that express their brand identity while responding effectively to the specific characteristics of each market.” Enrica Bellei, Cross-Border Luxury International, Cushman & Wakefield Italy