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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom

Richard Pickering
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125 Old Broad Street
London, Greater London EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

Mobile: +44 (7712) 893252

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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

UK Autumn Budget response image.jpeg
Insights • Economy

2026 Autumn Budget: Implications for real estate

John Healey's first Budget, and the first under Andy Burnham, was always going to be about doing enough with very little room. Pre-Budget estimates suggested the £23.6bn of headroom left in March had been badly eroded, as higher inflation and bond yields ate into the buffer.
Daryl Perry • 28/10/2026
Elderly Population Growth Hero
Insights • Economy

Cost Inflation: Are Fundamentals Still Supporting Fee Growth?

The UK elderly care market remains supported by strong demographic trends despite cost inflation driven by rising labour expenses, higher interest rates and ongoing geopolitical disruption, including the ongoing wars in Ukraine and Iran.
14/10/2026
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Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors.
Nigel Almond • 12/10/2026
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Article • Government / Public Sector

Your First Home: A Positive Step, But Is It Enough?

The Government's proposed Your First Home (YFH) scheme has been welcomed by many across the housebuilding sector, which has been calling for a meaningful demand-side stimulus since the Help to Buy programme ended four years ago.
Paul Wickenden • 05/10/2026
Gen Z webcard
Insights

Unified by Disruption: A Generation Rewriting Retail

Explore the structural shifts reshaping Generation Z consumer behaviour and the implications for retailers, landlords, investors and developers seeking to future-proof their retail real estate strategies.
Edward Bavister • 05/10/2026
UK Student Accommodation Report 2026 mobile
Research

UK Student Accommodation Report

The Student Accommodation Annual Report provides insight into the trends in student accommodation demand, supply and investment during the year to date.
David Feeney • 01/10/2026
emea-dc-update-h22025-web-card
Research

H1 2026 EMEA Data Centre Market Update

EMEA data centre capacity has grown more than 36% in two years as AI, cloud and sovereign demand continue to accelerate development, but power availability and delivery timelines are now the principal factors determining where that growth concentrates. 
Matyas Fazekas • 14/09/2026
UK Autumn Budget response image.jpeg
Insights • Economy

Autumn Budget: Implications for real estate

The well-documented tightening that the Chancellor had to go through was always going to make this a difficult Budget in order to comply with her fiscal rules – with headroom of just £9.9 billion left at the last budget. 
Daryl Perry • 27/11/2025
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

Residential_Wohnzimmer_webcard
Appointed To Homes England Property Financial And Development Services Framework

This appointment builds on Cushman & Wakefield’s long-standing track record of advising Homes England, its predecessor organisations, and the wider UK public sector.

Vikki McCrindle • 18/09/2026

Arron Browne
New Head of Flexible Offices London

Cushman & Wakefield has appointed Arron Browne as Head of Flexible Offices London, strengthening the firm's capability to support clients as demand for flexible workspace solutions continues to evolve.

Lauren Joselyn • 16/09/2026

Jon Hubbard
Head of EMEA Hospitality Jon Hubbard to Retire

Cushman & Wakefield's Jon Hubbard is retire as Head of EMEA Hospitality in September 2026 after a 40-year career in the industry. Fred Le Fichoux is to take on leadership of the team.

Lauren Joselyn • 09/09/2026

Richard Mass
West End Capital Markets Team Expands With New Partner

Richard Mass appointed as a Partner in the London West End Capital Markets team, strengthening the firm's presence in one of the capital's most active investment markets.

Lauren Joselyn • 06/09/2026

office-agency--leasing-mobile
European Office Occupiers Plan Ahead As Supply Constraints Intensify And Investor Confidence Returns

Occupiers across Europe are increasingly being forced to plan further ahead to secure the right office space, as demand for high-quality buildings continues to outpace supply in many of the region’s leading markets, according to Cushman & Wakefield’s latest European Office Update.

Lauren Joselyn • 01/09/2026

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European Real Estate Recovery Holds As Investors Turn To Selectivity

Cushman & Wakefield's European Investment Atlas Q1 2026 report highlights a market transitioning into a more mature phase of recovery, where opportunities remain significant but increasingly require precision, discipline and careful asset selection.

Lauren Joselyn • 30/06/2026

Logistics Park East Midlands Gateway
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio

Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.

Richard Coleman • 08/05/2026

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Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets

Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.

Lauren Joselyn • 17/12/2025

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Iversen Building (image)
Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

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Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast

The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.

Lauren Joselyn • 06/02/2025

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European Commercial Real Estate Markets Experience Significant Yield Compression In Q4

New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.  

Richard Coleman • 04/02/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
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Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

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Global Portfolio Administration

Consolidating your portfolio data to ensure control, visibility and accuracy, enabling you to focus on your core business objectives.

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MORE INSIGHTS

pond in Thailand
Article

What If the Next Anchor of Retail Isn’t a Store, but an Activity?

For decades, retail destinations have largely been shaped by what people could buy, where they could dine and which brands could attract visitors. But as wellness becomes a bigger part of everyday life, another question is becoming increasingly relevant: What can people actually do when they get there?
29/10/2026
APAC DCIR - Homepage banner-Landing-page-banner.jpg
Research • Technology

Asia Pacific Data Centre Investment Landscape

Discover the Asia Pacific data centre investment landscape. This report covers 14 markets, exploring key fundamentals like population, CapEx, and yield-on-cost.
Pritesh Swamy • 29/10/2026
AI Impact Scenarios India mobile hero
Research • Technology

AI Impact Scenarios: India

29/10/2026
UK Autumn Budget response image.jpeg
Insights • Economy

2026 Autumn Budget: Implications for real estate

John Healey's first Budget, and the first under Andy Burnham, was always going to be about doing enough with very little room. Pre-Budget estimates suggested the £23.6bn of headroom left in March had been badly eroded, as higher inflation and bond yields ate into the buffer.
Daryl Perry • 28/10/2026
APAC Living Investor Survey 2026 750 x 456.png
Research

APAC Living ​Investor Survey 2026​

Our inaugural APAC Living Investor Survey report captures investor sentiment, allocation priorities and deployment strategies across one of the region’s most closely watched real estate sectors.
28/10/2026
Instant insight web card
Insights

The Power Shift: How Regulation Is Reshaping APAC Data Centre Development

The first phase of data centre competition focused heavily on securing power. The next will increasingly depend on navigating the policies and regulatory frameworks that determine access to it.
27/10/2026
global-flex-office-web card.jpg
Research • Workplace

Global Flexible Office Trends 2026

Flexible Office Becomes a Permanent Fixture in 2026
20/10/2026
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Insights

ReDefining Industrial Workplace

A Cushman & Wakefield report explores how employee-focused design can help businesses attract and retain workers while improving workplace satisfaction and performance.
09/10/2026
UK Autumn Budget response image.jpeg
Insights • Economy

Autumn Budget: Implications for real estate

The well-documented tightening that the Chancellor had to go through was always going to make this a difficult Budget in order to comply with her fiscal rules – with headroom of just £9.9 billion left at the last budget. 
Daryl Perry • 27/11/2025

STORIES

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Global Food Industry Leader • Food

See how an integrated approach transformed a workplace challenge into the foundation for a future-ready headquarters built around growth and culture.

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Accessable • Healthcare
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