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INSIGHTS

The Office Equation

Data-led insight into where investors and developers can unlock outperformance in the UK office market.

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Unlocking Value Beyond Prime

The UK office market is undergoing a structural shift. A constrained development pipeline, rising costs and evolving occupier expectations are reshaping how and where value is created.

Our latest report, The Office Equation, highlights a projected 25m sq ft shortfall in the delivery of new Grade A space by 2030, creating a structural imbalance across the UK market.

This is driving a reallocation of demand across the market and creating an opportunity in well-positioned secondary assets.

For investors and developers, the opportunity lies in:

  • Capturing displaced demand through repositioning strategies 
  • Delivering rental growth in supply-constrained locations 
  • Targeting income-driven returns in a higher-for-longer rate environment 
  • Leveraging refurbishment as a lower-capital route to value creation

Contact our Experts

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Kiran Patel

Head of Office Sector Research BDS, EMEA
United Kingdom


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Chris Bennett

Head of London Offices Capital Markets
London, United Kingdom


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Martin Richard Forbes Lay
Martin Lay

Chairman of London Offices Capital Markets
London, United Kingdom


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Richard Womack - London
Richard Womack

International Partner
London, United Kingdom


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Ben Cook - London
Ben Cook

Head of City Capital Markets
London, United Kingdom


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INSIGHTS

Elderly Population Growth Hero
Insights • Economy

Cost Inflation: Are Fundamentals Still Supporting Fee Growth?

The UK elderly care market remains supported by strong demographic trends despite cost inflation driven by rising labour expenses, higher interest rates and ongoing geopolitical disruption, including the ongoing wars in Ukraine and Iran.
14/10/2026
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Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors.
Nigel Almond • 12/10/2026
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Article • Government / Public Sector

Your First Home: A Positive Step, But Is It Enough?

The Government's proposed Your First Home (YFH) scheme has been welcomed by many across the housebuilding sector, which has been calling for a meaningful demand-side stimulus since the Help to Buy programme ended four years ago.
05/10/2026
Gen Z webcard
Insights

Unified by Disruption: A Generation Rewriting Retail

Explore the structural shifts reshaping Generation Z consumer behaviour and the implications for retailers, landlords, investors and developers seeking to future-proof their retail real estate strategies.
Edward Bavister • 05/10/2026
UK Student Accommodation Report 2026 mobile
Research

UK Student Accommodation Report

The Student Accommodation Annual Report provides insight into the trends in student accommodation demand, supply and investment during the year to date.
David Feeney • 01/10/2026
Talking Real Estate Trends BAnner Mobile
Podcast

Talking Real Estate Trends

A collection of podcasts and video series from Cushman & Wakefield’s experts on the trends shaping real estate in the UK. 

23/09/2026
Downing Street
Article • Government / Public Sector

Devolution Revolution

The opening weeks of Andy Burnham’s tenure as Prime Minister have brought a flurry of policy announcements with potential implications for the UK real estate market, with examples including a commitment to increase council housebuilding, business-rates relief for pubs and music venues, and proposals to give councils greater control over the mix of uses on high streets.
Joshua Woolnough • 27/08/2026
London Moves Landing Page Hero Mobile
Research • Workplace

London Moves

London Moves 2026 is Cushman & Wakefield's detailed analysis of the who, what, where and why of office relocations across the Capital.
Kiran Patel • 14/05/2026
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Article • Economy

Kinetic Energy - UK Real Estate and the wider implications of the Iran conflict

The US–Israeli military campaign against Iran that began on 28th February and the effective closure of the Strait of Hormuz have removed millions of barrels of daily supply from the market. On 9th March 2026, Brent crude spiked to $119.50 per barrel, the first time oil had traded above $100 since Russia’s invasion of Ukraine in 2022.
Jason Winfield • 31/03/2026
Unlocking First Generation Beds For Generation Z Students & Investors
Article

Unlocking First Generation Beds For Generation Z Students & Investors

Sharing two bathrooms with six or more people in a block whose main point of interest is the laundry, with rent at less than £100 a week, is a memory of student life for millions. The often underappreciated stock of Purpose Built Student Accommodation (PBSA) has historically not been the centre of attention for investors; however, we believe that this is about to change. First Generation beds make up a third of all beds in the UK.
Olan Coyle • 27/02/2023
Co-living
Article

Co-Living: In an ever-changing market, where do the hurdles and opportunities lie for the sector?

Despite initially emerging in scale in 2016, more than six years on, the co-living market remains in relative infancy. We explore the hurdles the co-living sector is up against and the potential opportunities on the horizon.
07/12/2022
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Article

Elderly care sector: what the data tells us about the pandemic’s impact on occupancy rates

Two and a half years after the devastating first wave of the COVID-19 pandemic, occupancy rates in the UK’s elderly care sector are returning towards pre-pandemic levels. Leveraging data from our national dataset, we have analysed the challenges faced by elderly care homes since spring 2020
Amy King • 10/11/2022

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