Brian Cerani
EMEA PDS Vertical Sales • Italy
Brian Cerani
EMEA PDS Vertical Sales • Italy
About
Brian Cerani serves as EMEA PDS Client Service Lead for Logistics & Industrial and Investment at Cushman & Wakefield, based in the firm's Milan office. In this role, he oversees client service delivery across the logistics and industrial sector, working closely with occupiers and investors to align real estate strategy with broader business objectives.
Brian brings substantial experience in project development services and investment advisory within the logistics and industrial space. His career has been built around understanding the operational and capital requirements of clients active in supply chain, warehousing, and industrial real estate, allowing him to bridge the gap between strategic investment decisions and on-the-ground project execution.
Brian's specialisation lies at the intersection of project development services and investment strategy within the logistics and industrial sector. He works with clients to ensure that development and fit-out projects are delivered in a manner that protects and enhances asset value, while also advising on the investment considerations that shape long-term portfolio performance. His approach emphasises coordination between technical delivery teams and investment stakeholders, ensuring that projects are executed with both operational efficiency and capital returns in mind.
Operating from Milan, Brian's remit extends across the EMEA region, reflecting the increasingly cross-border nature of logistics and industrial real estate demand. He supports clients navigating multi-market portfolios, where consistency of service and strategic alignment across geographies are critical to success.
Brian's work is centred on the logistics and industrial sector, an asset class that continues to attract significant occupier demand and investor capital across Europe. His combined focus on project development services and investment ensures clients receive guidance that spans the full lifecycle of their real estate assets, from strategic acquisition through to operational delivery.
