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Industries & Asset classes

Hotels & Hospitality

Shaping the future of experiences and the places that make them
hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Germany's hotel real estate market is making a comeback. After a slow period, investors are feeling confident again, thanks to high tourism demand and a shortage of quality hotels in major cities.

But succeeding here takes more than just transactional skills. It requires a deep understanding of hotel operations, branding trends, and local regulations. Our hospitality advisors have that expertise. We blend sector-specific knowledge with local market knowledge to help you act decisively, from acquisition to sale.

What Sets Us Apart

Experience-led strategies that drive returns

We align guest experience, brand, and operations to unlock long-term value in major city markets in Germany. This alignment separates performing assets from underperforming ones, turning what guests remember into what investors measure.

Capital expertise across the lifecycle

From acquisition and operator selection to repositioning and disposal, we bring sophisticated financial analysis and global capital relationships to every hotel transaction. We handle single assets or portfolios spanning the region.

Insights that uncover opportunity early

We track investment flows, travel trends, and performance data. Our data-driven approach helps clients identify value before it becomes consensus, enabling them to act before the window closes.

Advisors who understand the business behind the asset

Our team includes former owners, operators, lenders, and developers. We understand the operational realities of running a hotel, from wage agreements to energy costs, and how they shape investment performance.

Global platform, local precision

With hospitality specialists embedded in the German market and connected to our global network, we bring cross-border capital to local opportunities with consistent execution, discretion, and deep knowledge of how hotel assets trade.

Strategies built for a changing world

We help clients adapt to structural change and turn it into a competitive advantage. This includes navigating ESG compliance, shifting travel patterns, and the rise of new hotel formats like lifestyle and aparthotels.

Services

Our Services



Capital Markets


We advise on hotel transactions across all asset classes in Germany. Our team integrates capital markets expertise with deep operator and brand knowledge to structure deals that close and perform. 

Learn more about our capital markets 

Asset Management


For owners looking to enhance performance, we offer strategic asset management. This includes capex planning, brand conversion analysis, and operator performance benchmarking to optimize value before a sale or refinancing. 

Learn more about our asset services


Valuation & Advisory


Our team provides independent, defensible valuations for financing, acquisition, and dispute resolution. With over 35 years of market experience, we understand the drivers of hotel value across Germany. 

Learn more about our valuation & advisory


Project & Development Services


Our team provides comprehensive development consulting, from initial feasibility studies and strategic advisory to development brokerage. We guide clients through the entire lifecycle of a project, ensuring its viability and success. 

Learn more about our project & development services


ESG & Sustainability


We guide clients through the complexities of ESG compliance, helping to mitigate risk and unlock value. Our advisory services focus on creating sustainable, future-proof hotel assets that meet regulatory requirements and investor expectations. 

Learn more about our sustainability services

Team

Christine Mayer, Cushman & Wakefield
Christine Mayer

Partner
Frankfurt am Main, Germany


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Research

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MarketBeat

Hospitality MarketBeats Germany

Market figures and trends for the Hospitality Market in Germany

Frequently Asked Questions

Our advisory spans the full asset lifecycle, from acquisition and development feasibility through operator selection, valuation, asset management, and disposal. We advise institutional investors, private equity, owners, and developers across all hotel asset classes.

The investment market is in recovery. Transaction volumes in the first half of the year showed a significant increase compared to the same period in the previous year. While still below its pre-pandemic peak, improving trading fundamentals are drawing capital back.

Operator selection requires careful evaluation of brand fit, financial strength, track record, and contract terms. German regulatory norms add another layer of complexity. We manage the full search and negotiation process to ensure our clients secure the right partner on the right terms.

Hotel value is driven by trading performance and asset-specific factors. Our valuation team applies internationally recognised methodologies, like the profits method and discounted cash flow analysis, calibrated to local market conditions.

Yes. With vacancy in some office and retail segments creating opportunities, hotel and aparthotel repurposing is an increasingly relevant strategy. We advise on the viability of conversion projects, assessing planning requirements, market demand, and capital needs.

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