Directly opposite the golden sands of Bondi Beach, the property at 96 Campbell Parade represents an increasingly rare opportunity to acquire an absolute beachfront freehold in one of Australia’s most tightly held coastal precincts.
The site, long admired for its postcard perfect position stands as one of the last remaining iconic freeholds along Campbell Parade. With an approximate land area of 430 sq m and a building area of 706.8 sq m, the mixed use asset comprises premier ground floor retail and six upper level residential apartments, providing immediate holding income with compelling longer term repositioning potential.
Zoned E1 Local Centre under Waverley Council, the property benefits from flexible planning controls, including a 3:1 floor space ratio and a 15 metre height limit. Its Key Site designation under Clause 6.9 (Design Excellence) of the Waverley LEP, as well as an existing valuable approval as a 22-room hotel further enhancing redevelopment optionality, strengthening its appeal for both investors and developers seeking a landmark project in an area defined by long term scarcity and enduring demand.
For decades prior to its current ownership, the address was famously held by John and Merivale Hemmes, underscoring its heritage as one of Bondi’s most recognisable beachfront holdings.
Today, its fundamentals remain undiminished, supported by strong retail trade, resilient residential demand, and exceptional tourism visitation anchored by Bondi’s global profile.
For sale through Cushman & Wakefield’s Miron Solomons & Matt Pontey, buyer interest is expected to span a broad but competitive mix of capital.
“We’re anticipating strong engagement from both private high net worth families, developers and sophisticated local and offshore investors,” said Matt Pontey.
“Opportunities of this calibre, directly opposite Bondi Beach with mixed use income and development potential, rarely come to market, and when they do, they attract a very specific tier of buyer who values generational grade real estate.”
Miron Solomons said the combination of scale, zoning and beachfront prominence will drive significant demand. “There’s enormous appetite for prime coastal assets with future upside, and 96 Campbell Parade sits at the top of that hierarchy,” he said.
“The scarcity factor along Bondi’s beachfront cannot be overstated, there simply aren’t many holdings like this left. For buyers, it represents both immediate income and long term strategic value” he said.
96 Campbell Parade, Bondi Beach is for sale via Public Auction on 21 April 2026 through Cushman & Wakefield.
