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Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them
office meeting room with people
 

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Portugal is a top destination for hospitality investment. With booming tourism and a growing hotel scene in Lisbon and Porto, investors are keen on premium properties. Areas like the Algarve and Comporta are also getting noticed, with operators wanting to meet high demand where quality options are scarce.

Success in this market is not just about the deal. It is about knowing the rules, licensing, and the business behind the asset. Our team understands this. We blend deep market knowledge with practical help at every step of your investment.

What Sets Us Apart

Experience-led strategies that drive returns

We help clients align guest experience, brand, and operations to unlock long-term asset value. Our expertise spans from boutique urban hotels in Lisbon to large resort developments in the Algarve, ensuring your investment thrives in Portugal's diverse hotel market.

Capital expertise across the lifecycle

From acquisitions to disposals, we bring sophisticated financial analysis and global capital relationships to every transaction. We specialise in navigating the growing pipeline of hotel conversions and heritage asset redevelopments to maximise returns.

Insights that uncover opportunity early

We track investment flows, travel trends, and market performance across key Portuguese corridors like Lisbon, Porto, and the Algarve. This helps clients identify and act on opportunities, such as in emerging markets like Comporta, before they become mainstream.

Advisors who understand the business behind the asset

Our team includes former owners, operators, and developers. We possess a deep understanding of local licensing, operational costs, and investment dynamics, ensuring every hotel asset is positioned for peak performance and success.

Global platform, local precision

With specialists embedded in the Portuguese market, we connect international capital with local opportunities. We deliver consistent execution and deep market knowledge across every asset class and deal size, providing a seamless bridge for global investors.

Strategies built for a changing world

We help clients adapt to new sustainability requirements, shifting guest expectations, and the rise of lifestyle formats. Our forward-thinking strategies turn market shifts into a competitive advantage, future-proofing your hospitality investments in Portugal.

Services

Our Services



Capital Markets


We advise on single-asset and portfolio transactions across Portugal. Our team structures deals with precision, from competitive sales to off-market acquisitions, backed by deep relationships with active hospitality capital sources.

Learn more about our Capital Markets


Asset Management


We guide clients through feasibility, concept definition, operator selection, and delivery for hotel conversions and redevelopments.

Learn more about our Asset Services


Valuation & Advisory


Accurate, RICS-compliant valuations underpin every sound investment decision. We provide valuations for development appraisals, acquisitions, financing, and portfolio reviews, ensuring clarity and confidence.

Learn more about our Valuation & Advisory


Project & Development Services


Choosing the right operator is crucial. We manage competitive selection processes and negotiate management and franchise agreements, ensuring brand positioning aligns with your investment goals.

Learn more about our Project & Development Services


ESG & Sustainability


We help clients align their hospitality assets with sustainability goals, enhancing value and appeal. Our team advises on green building certifications, energy efficiency, and ESG reporting to meet investor and guest expectations.

Learn more about our Sustainability Services

Team

Goncalo Garcia
Gonçalo Garcia

Associate, Head of Hospitality
Lisbon, Portugal


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Research

South report
Research • Investment / Capital Markets

Southern Europe Investment Market Overview

Get a summary of the investment market in the Southern Regional Markets - Italy, Spain and Portugal - giving an overview of the historic investment trends and volumes, for each country.
Carlo Vanini • 29/07/2026
The Museum of Art, Architecture and Technology, Lisbon, Portugal
MarketBeat

Marketbeat Portugal Office, Retail & Industrial Q2 2025

Cushman & Wakefield MarketBeat reports analyse quarterly Portugal commercial property activity across office, retail and industrial real estate sectors including supply, demand and pricing trends at the market and submarket levels.
Ana Gomes • 14/08/2025
Inclusive Cities Barometer
Insights • Sustainability / ESG

Inclusive Cities Barometer

The Inclusive Cities Barometer analyzed 44 cities in the EMEA region, including Lisbon.
15/07/2024
Investment guide
Research • Investment / Capital Markets

Iberian Real Estate Investment Guide

Get an in-depth analysis of the real estate market and its outlook, with the legal and tax framework and analysis regarding the development, management and transaction of real estate assets in the Iberian Peninsula.
Paulo Sarmento • 06/04/2023
Lisbon-generic-750x456
Insights • Economy

2020 Investors Survey Portugal

A total of 53 investors participated in the survey which we conducted between the 6th and 17th May in order to gather data as well as market sentiment during the lock-down period.

07/06/2020

Frequently Asked Questions

It spans the full investment lifecycle, from feasibility and acquisition to operator selection, financing, asset management, and disposal. Effective advisory requires both technical property expertise and deep sector knowledge to navigate specific licensing and development landscapes.

The market has matured into a key destination for international investors, with yields remaining attractive relative to core Western Europe. Strong tourism fundamentals support performance, and institutional capital is increasingly flowing into secondary locations.

Owners need a clear picture of operational performance, licensing status, and competitive positioning. Timing is critical. A thorough pre-sale advisory process significantly improves transaction outcomes.

ESG is now a baseline expectation in Portugal. It influences financing terms, brand partnerships, and asset valuations. New projects must integrate energy performance and international sustainability frameworks from the outset. 

Our team advises on the full spectrum, including urban boutique hotels, lifestyle properties, coastal resorts, golf destinations, heritage conversions, and mixed-use developments. We support owners and institutional investors on all mandate types.

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